Terms of Service

1Who you're contracting with

These terms are an agreement between you and Strike Algo LLP, 32 Kinburn Street, London SE16 6DW, United Kingdom (company number OC445548), which operates Helel (“we”, “us”). You can contact us at hello@helel.ai.

2Who can use Helel

You must be 18 or older and able to enter into a binding agreement where you live. When you sign up, you confirm that you meet these requirements. Helel is not intended for children. We may ask you to confirm your age, and we will close any account we believe belongs to someone under 18.

3Your account

• Keep your login details secure and don't share your account.
• Give accurate information when you sign up and keep it up to date.
• Tell us at hello@helel.ai straight away if you think someone else has accessed your account.

4Acceptable use

Helel is for personal conversation and reflection. You must not use Helel to:

• break the law or help anyone else break it;
• harass, threaten or harm anyone;
• create sexual content involving minors, or any content that exploits or endangers children;
• scrape, copy, reverse-engineer or resell the service;
• test, probe or attack the security of our systems;
• pretend to be someone else, or present Helel as a licensed professional, a medical service or an emergency service.

5Avatars, voices and other people's information

Helel's avatars and voices are generated by AI. They are not real people, and when you talk to them you are talking to an AI.

If your plan lets you design your own avatar or use another person's personality report, you must not:

• create an avatar or voice that copies a real person's face, voice or identity without their clear permission;
• upload or use another person's personality report or personal information without their consent.

You are responsible for having that permission. We may remove any avatar or content that breaks these rules.

6Plans and prices

The personality test and your report are free. For live conversations, Helel offers monthly and yearly subscription plans and pay-as-you-go minutes. Current plans, prices and what each one includes are shown on our Pricing page and at checkout, together with any taxes. The price shown at checkout is the price you pay.

Payments are processed by Stripe. Subscriptions are charged at the start of each billing period (monthly or yearly). Pay-as-you-go minutes are charged when you buy them.

7Free trial

New subscribers may get a free trial. Its length is shown on the Pricing page and at checkout before you start. If you don't cancel before the trial ends, your subscription starts automatically and you are charged the price shown at checkout. We will email you a reminder before your trial ends. You can cancel during the trial in Settings and you won't be charged.

8Automatic renewal and cancellation

Your subscription renews automatically at the end of each billing period until you cancel. You can cancel at any time in Settings, or by emailing hello@helel.ai. When you cancel, you keep access until the end of the period you have already paid for, and you won't be charged again.

9Your right to cancel within 14 days (EU and UK)

If you live in the EU or UK, you can cancel a new subscription or purchase within 14 days of buying it, without giving a reason. To cancel, use Settings or email hello@helel.ai.

At checkout, you ask us to start the service straight away. If you then cancel within the 14 days, we refund what you paid minus a proportionate amount for the service you used before cancelling. Pay-as-you-go minutes you have already used are not refundable. We refund within 14 days of your cancellation, to the payment method you used.

10Refunds

Apart from your 14-day right to cancel and any other rights you have by law, payments are non-refundable. If something went wrong with a charge, email hello@helel.ai and we will look into it.

11Price changes

If we change the price of your subscription, we will tell you by email at least 30 days before the change applies. Price changes apply only from your next billing period, never to periods you have already paid for. If you don't agree with the new price, you can cancel before it takes effect.

12Not a medical or emergency service

13How the AI works

Helel's replies are generated by AI. They can be incomplete, imperfect or wrong. Don't rely on Helel for decisions about your health, money, safety or legal matters, and use your own judgment. Helel adapts to your personality test and, if you turn memory on, to what you have shared before.

14Your content

You own what you say and share in Helel. You give us permission to use it only to run Helel for you, as described in our Privacy Policy. We do not use your conversations to target advertising, and we do not sell them. You can delete individual memories or all your data in Settings.

We own the Helel software, brand, avatars, voices and website content. You may use them only to use Helel as these terms allow.

15Privacy

Our Privacy Policy explains what personal data we collect, why, and the choices you have, including how conversation memory works and how to turn it off. Our Cookie Policy explains our cookies.

16Suspending or closing accounts

We may suspend or close your account if you seriously or repeatedly break these terms, or if your use puts other people or the service at risk. Where we reasonably can, we will tell you why first and give you a chance to fix it. If we close your account without a good reason, we will refund any unused part of a period you have paid for. You can close your account at any time in Settings.

17Changes to Helel and to these terms

We may improve or change Helel over time. If we make a change that significantly reduces what you have paid for, we will tell you in advance, and you can cancel and get a refund for the unused part of your current period.

We may update these terms. For significant changes, we will tell you by email or in the app at least 30 days before they apply. If you don't agree, you can cancel before they take effect. If you keep using Helel after that date, the new terms apply.

18Liability

We provide Helel with reasonable care and skill. Apart from that, and the rights you have by law, we do not promise that Helel will always be available, error-free or suitable for a particular purpose.

We are not responsible for losses that were not foreseeable, or for business losses. Except as set out below, our total liability to you is limited to the amount you paid us in the 12 months before the claim.

Nothing in these terms limits or excludes our liability for death or personal injury caused by our negligence, for fraud, or for anything else that cannot be limited or excluded by law. Nothing in these terms affects your legal rights as a consumer.

19Governing law and disputes

These terms are governed by the laws of England and Wales. If you live in the EU or elsewhere in the UK, you also keep the protection of the mandatory consumer laws of the country where you live, and you can bring a claim in the courts there. If you have a complaint, please email hello@helel.ai first so we can try to resolve it.

20Contact